I study how people process information, what aspects of information they focus on, what they evaluate as worthy to consider and act upon.  At times, evaluating available information, people could misjudge opportunities and choose options that might lead to a suboptimal outcome.


            For instance, encountering a medical problem, when stakes are high and actions irreversible, people might choose interventions with minimum benefits but with serious harms. One challenge is that individuals might prioritize their prior attitudes or anecdotal experiences over evidence-based information while making decisions.


            The work illustrating my theoretical expertise, methods, and practical implications are summarized below.

Theoretical Expertise: Psychology of Health Communication


Fridman, I., Scherr, K., Glare, P., Higgins, E.T. (2016). Using a non-fit message helps to de-intensify negative reactions to tough advice. Personality and Social Psychology Bulletin. 42(8):1025-44. 

Langford A., & Fridman, I. (in press) Health Communication & Decisions: Theory to Practice. In Ed. R. Gurung. Psychology in the Real World: Communication, Decision-Making & Health The Routledge Encyclopedia of Psychology in the Real World.

Fridman, I. & Higgins, E. T.  Regulatory Focus Theory and Health Communications (2017). In Ed. Parrott, R.L., Research Encyclopedia of Health and Risk Message. Oxford Press.

Methodological Expertise: 


Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C.V., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C.F., Kuritzkes, D.R., Le, C.N. Lennox, J.L,  Pollak, K.I., Zikmund-Fisher B.J., & Scherr, K.A. (2020). “Cure” Versus “Clinical Remission”: The Impact of a Medication Description on the Willingness of People Living with HIV to Take a Medication. AIDS and Behavior, 1-8.

Fridman I., Ubel, A.P, Higgins, E.T. (2018). Eye-Tracking Evidence Shows that Non-Fit Messaging Impacts Attention, Attitudes, and Choice. PloSOne.

Natural Text Processing & Machine Learning:

Fridman, I., Fagerlin, A., Scherr, K. A., Scherer, L.D., Huffstetler, H., & Ubel, P.A. (2020). Gain–loss framing and patients’ decisions: a linguistic examination of information framing in physician-patient conversations. Journal of Behavioral Medicine, 1-15.

Fridman, I., Fagerlin, A., Ubel P.A. (R&R) Influence of Number and Probability Related Information on Patients’ Knowledge about Risks of Prostate Cancer: Linguistic examination of clinical encounters. Health Psychology.

Fridman, I., Kumaresan, V., Vijendra., P., Seshadri, P., Garland, S., Kim, G.,  Fagerlin, A., Ubel, P.A., Marc D. Ryser. (2019). From a Clinical Consultation to a Patient Choice: A Machine Learning Approach to Understanding Treatment Choice in Low-Risk Prostate Cancer Patients. BIG Data SPSP symposium St. Louis, MA. 

Practical Implications: Overtreatment and Overuse of medical interventions in cancer care. 

Fridman, I., Glare, P.A., Stabler, S., Epstein, A.S., Wiesenthal, A., Leblanc, T.W., & Higgins, E.T. (2018). Information Framing Reduces Initial Negative Attitudes in Cancer Patients’ Decisions about Hospice Care. Journal of Pain and Symptom Management. 

Glare, P., Fridman, I., & Ashton-James, C.E. (2018). Choose Your Words Wisely: The Impact of Message Framing on Patients' Responses to Treatment Advice. International Review of Neurobiology, 139, 159-190.

Fridman, I., Epstein, A., Higgins, E.T. (2015). Appropriate use of psychology in patient-physician communication: Influencing Wisely. JAMAOncology, 1(6), 725-726. doi:10.1001/jamaoncol.2015.0980.