Curriculum Vitae

Open PDF

Academic Positions

2017-present

Duke University, Margolis Center for Public Health, Fuqua Business School

Postdoctoral Researcher

Supported by

NIH The Mathematics of Breast Cancer Overtreatment: Improving Treatment Choice through Effective Communication of Personalized Cancer Risk (Marc Ryser, PI)
Program for Master Students of Interdisciplinary Data Science MIDS. (Project Director)

2013-2016

Memorial Sloan Kettering Cancer Center

Researcher

Education

2017 Columbia Business School, PhD,

Management, Organizational Behavior

Dissertation: When Advising a Negative Option, De-intensifying Negative Reactions with a Non-Fit Message Can Help.

2013 Columbia Business School, MPhil,

Management, Organizational Behavior

2003 ST. Petersburg State University of Means of Communication, Saint-Petersburg, Russia, M.A., B.A.

Construction Engineering, with honors (GPA 4.0)
Thesis: Shallow Depth Transfer Subway Station.

Publications

Fridman, I., Fagerlin, A., Scherr, K. A., Scherer, L.D., Huffstetler, H., & Ubel, P.A. (2020). Gain–loss framing and patients’ decisions: a linguistic examination of information framing in physician–patient conversations. Journal of Behavioral Medicine, 1-15.

Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C.V., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C.F., Kuritzkes, D.R., Le, C.N. Lennox, J.L, Pollak, K.I., Zikmund-Fisher B.J., & Scherr, K.A. (2020). “Cure” Versus “Clinical Remission”: The Impact of a Medication Description on the Willingness of People Living with HIV to Take a Medication. AIDS and Behavior, 1-8.

Fridman, I., Lucas, N., Henke, Zigler, C. (2020) Public knowledge about COVID-19 and trust in sources of information: What helps people to stay informed and adhere to recommended social distancing? JMIR Public Health and Surveillance

Zigler, C.K., Lucas, N., Henke, D. Fridman, I. (in press) Fear and Anxiety in the time of COVID-19: Who has changed their behavior? Behavior Science and Policy

Wong, C.A, Hakimi, S., Santanam, T., Madanay, F., Fridman, I., Ford, C., Patel, M., Ubel P.A. (in press). Applying Behavioral Economics to Improve Adolescent and Young Adult Health: A developmentally-sensitive approach. Journal of Adolescent Health.

Langford A., & Fridman, I. (in press) Health Communication & Decisions: Theory to Practice. In Ed. R. Gurung. Psychology in the Real World: Communication, Decision-Making & Health The Routledge Encyclopedia of Psychology in the Real World.

Fridman, I., Stephenson, M.T., Southwell, B. G., Yzer, M. (in press) Advancing Health Communication Research Issues and Controversies in Research Design and Data Analysis. Chapter in The Rutledge Handbook of Health Communication

Brockner, J, Batia, M.W., Fridman I. (in press) How Prominent Features of Organizational Life Inform Principles of Social Psychology. The Handbook of Basic Principles of Psychology

Fridman, I., Fagerlin, A., Ubel P.A. (R&R) Influence of Number and Probability Related Information on Patients’ Knowledge about Risks of Prostate Cancer: Linguistic examination of clinical encounters. Health Psychology

Fridman I., Ubel, A.P, Higgins, E.T. (2018). Eye-Tracking Evidence Shows that Non-Fit Messaging Impacts Attention, Attitudes, and Choice. PloSOne doi.org/10.1371/journal.pone.0205993

Fridman, I., Hart, J. L., Yadav, K. N., & Higgins, E.T. (2018). Perspectives on using decision-making nudges in physician-patient communications. PloS One, 13(9), doi.org/10.1371/journal.pone.0202874.

Fridman, I., Glare, P.A., Stabler, S., Epstein, A.S., Wiesenthal, A., Leblanc, T.W., & Higgins, E.T. (2018). Information Framing Reduces Initial Negative Attitudes in Cancer Patients’ Decisions about Hospice Care. Journal of Pain and Symptom Management. doi: 10.1016/j.jpainsymman.2018.02.010

Glare, P., Fridman, I., & Ashton-James, C.E. (2018). Choose Your Words Wisely: The Impact of Message Framing on Patients' Responses to Treatment Advice. International Review of Neurobiology, 139, 159-190.

Work in Progress

Fridman, I. Lucas, N., Henke, Zigler, C. (data analysis). Health belief model and adherence to
risk-reducing behavior in the time of Coronavirus

Fridman I *, Chan, L*, Grant, J., Wong, S., Pollak, K., Weinfurt, K., Ryser, M., (Data collection): Improving decision making for DCIS patients through effective communication of personalized cancer risk: Web-based decision tool.

Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C.V., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C.F., Kuritzkes, D.R., Le, C.N. Lennox, J.L, Pollak, K.I., Zikmund-Fisher B.J., & Scherr, K.A. (Data Collection) HIV Cure, Risk, Risk Perception and Ethics: Expected quality of life change following HIV cure.

Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C.V., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C.F., Kuritzkes, D.R., Le, C.N. Lennox, J.L, Pollak, K.I., Zikmund-Fisher B.J., & Scherr, K.A. (Data Collection) HIV Cure, Risk, Risk Perception and Ethics: Time Trade-off and Hospital Time Trade-off.

Fridman, I., Kumaresan, V., Vijendra., P., Seshadri, P., Garland, S., Kim, G., Fagerlin, A., Ubel, P. A., Marc D. Ryser. (working paper) From a Clinical Consultation to a Patient Choice: A Machine Learning Approach to Understanding Treatment Choice in Low-Risk Prostate Cancer Patients.

Fridman I., Scherer L., (data collection) Non-Gain And Non-Losses: an Elicitation of Patient Preferences for Alternative Therapies.

Fridman, I., Glare, P. A., Cross. S H., Epstein, A. S., & Higgins, E. T. (working paper) Patients’ Perspectives on Physician Communication about Discontinuing Cancer Treatment: Patients’ Decisions and Influential Factors.

Wong, C.A, Hakimi, S., Madanay, F., Fridman, I, Patel, M., Ubel P.A. (working paper) A Developmental Window of Opportunity to Apply Behavioral Economics for Improving AYA Health.

Komissarouk, S., Fridman, I., & Higgins, E. T. (working paper) Who wants to share medical decisions? Moderation effect of regulatory mode.