Curriculum Vitae

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Academic Positions

2017-present

Duke University, Fuqua Business School

Postdoctoral Researcher

Supported by NIH The Mathematics of Breast Cancer Overtreatment: Improving Treatment Choice through Effective Communication of Personalized Cancer Risk (Marc Ryser, PI)

2013-2016

Memorial Sloan Kettering Cancer Center

Researcher

Education

2017 Columbia Business School, PhD,

Management, Organizational Behavior

Dissertation: When Advising a Negative Option, De-intensifying Negative Reactions with a Non-Fit Message Can Help.

Thesis committee: E.Tory Higgins, Joel Brockner, Malia Mason, Michael Slepian, Paul Glare

2013 Columbia Business School, MPhil,

Management, Organizational Behavior

2003 ST. Petersburg State University of Means of Communication, Saint-Petersburg, Russia, M.A., B.A.

Construction Engineering, with honors (GPA 4.0)
Thesis: Shallow Depth Transfer Subway Station.

Publications

Zigler, C.K., Lucas, N., Henke, D. Fridman, I., (Under review) Fear and Anxiety in the time of
COVID-19: Who has changed their behavior? Behavior Science and Policy

Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C., Kuritzkes, D.R., Le, C.N., Lennox, J.L., Pollak, K.I., Zikmund-Fisher, B.J., Scherr, K.A. (2020). “Cure” versus “Clinical Remission”: The impact of a medication description on the willingness of people living with HIV to take a medication. AIDS & Behavior.

Fridman, I., Fagerlin, A, Kahn, V., Ubel P.A.(R&R) Evaluation of numerical information in clinical encounters and its influence on how patients understand their risks: a quantitative approach to the analysis of transcribed clinical consultations. Health Psychology

Fridman, I., Fagerlin, A., Scherr, K, Kanze, D., Scherer, L., Ubel, P. A. (R&R) Deciding to Live or Not to Die: A Linguistic Examination of Information Framing In Physician-Patient Conversations. Journal of Behavioral Medicine

Brockner, J., Wiesenfeld, B. M. & Fridman, I., (in press). How Prominent Features of Organizational Life Inform Principles of Social Psychology. Van Lange, P. A. M., Higgins, E. T., & Kruglanski, A. W. (Eds). Social psychology: Handbook of basic principles. Third Edition. New York: Guilford.

Fridman I., Ubel, A.P, Higgins, E.T. (2018). Eye-Tracking Evidence Shows that Non-Fit Messaging Impacts Attention, Attitudes and Choice. PloS One, doi.org/10.1371/journal.pone.0205993

Fridman, I., Hart, J. L., Yadav, K. N., & Higgins, E. T. (2018). Perspectives on using decision-making nudges in physician-patient communications. PloS One, 13(9), doi.org/10.1371/journal.pone.0202874.

Fridman, I., Glare, P. A., Stabler, S., Epstein, A. S., Wiesenthal, A., Leblanc, T. W., & Higgins, E. T. (2018). Information Framing Reduces Initial Negative Attitudes in Cancer Patients’ Decisions about Hospice Care. Journal of Pain and Symptom Management. doi: 10.1016/j.jpainsymman.2018.02.010

Fridman, I & Higgins, E. T. (2017). Regulatory Focus Theory and Health Communications. In Ed. Parrott, R.L., Research Encyclopedia of Health and Risk Message. Oxford Press

Glare, P., Fridman, I., & Ashton-James, C. E. (2018). Choose Your Words Wisely: The Impact of Message Framing on Patients' Responses to Treatment Advice. International Review of Neurobiology, 139, 159-190.

Fridman, I., Scherr, K., Glare, P., Higgins, E. T. (2016). Using a non-fit message helps to de-intensify negative reactions to tough advice. Personality and Social Psychology Bulletin. 42(8):1025-44. doi: 10.1177/0146167216649931

Scherr, K. A., Fagerlin, A., Williamson, L. D., Davis, J. K., Fridman, I., & Ubel, P. A. (2016). The physician recommendation coding system (PhyReCS): A reliable and valid method to quantify the strength of physician recommendations during clinical encounters. Medical Decision Making doi: 10.1177/0272989X16654692.

Akinola, M., Fridman, I., Mor, S., & Morris, W. M. & Crum, A. (2016). The adaptive role of elevated cortisol in negotiation outcomes. Plos One, 11(12), doi.org/10.1371/journal.pone.0167977.

Fridman, I., Epstein, A., Higgins, E. T. (2015). Appropriate use of psychology in patient-physician communication: Influencing Wisely. Journal of American Medical Association Oncology, 1(6), 725-726. doi:10.1001/jamaoncol.2015.0980.

Work in Progress

Fridman, I. & Zigler, C. (Working paper). Tust in sources, knowledge, and adherence to risk-reducing behavior in the time of Coronavirus: Who is social distancing?

Fridman, I. Lucas, N., Henke, Zigler, C. (data analysis). Health belief model and adherence to
risk-reducing behavior in the time of Coronavirus

Fridman I *, Chan, L*, Grant, J., Wong, S., Pollak, K., Weinfurt, K., Ryser, M., (Data collection): Improving decision making for DCIS patients through effective communication of personalized cancer risk: Web-based decision tool.

Fridman, I., Ubel, P.A., Blumenthal-Barby, J., England, C.V., Currier, J.S., Eyal, N., Freedberg, K.A., Halpern, S.D., Kelley, C.F., Kuritzkes, D.R., Le, C.N. Lennox, J.L, Pollak, K.I., Zikmund-Fisher B.J., & Scherr, K.A. (Data Collection) HIV Cure, Risk, Risk Perception and Ethics: Expected quality of life change following HIV cure.

Fridman, I., Stephenson, M.T., Southwell, B. G., Yzer, M. (working paper) Advancing Health Communication Research Issues and Controversies in Research Design and Data Analysis. Chapter in The Rutledge Handbook of Health Communication

Fridman, I., Kumaresan, V., Vijendra., P., Seshadri, P., Garland, S., Kim, G., Fagerlin, A., Ubel, P. A., Marc D. Ryser. (working paper) From a Clinical Consultation to a Patient Choice: A Machine Learning Approach to Understanding Treatment Choice in Low-Risk Prostate Cancer Patients.

Fridman I., Scherer L., (data collection) Non-Gain And Non-Losses: an Elicitation of Patient Preferences for Alternative Therapies.

Fridman, I., Glare, P. A., Cross. S H., Epstein, A. S., & Higgins, E. T. (working paper) Patients’ Perspectives on Physician Communication about Discontinuing Cancer Treatment: Patients’ Decisions and Influential Factors.

Wong, C.A, Hakimi, S., Madanay, F., Fridman, I, Patel, M., Ubel P.A. (working paper) A Developmental Window of Opportunity to Apply Behavioral Economics for Improving AYA Health.

Komissarouk, S., Fridman, I., & Higgins, E. T. (working paper) Who wants to share medical decisions? Moderation effect of regulatory mode.

Grants and Scholarships

DATA + (co-PI) Complex Decisions, Real Numbers: Medical Decision-Making (2018)
Deming Doctoral Research Fellowship Recipient (2014)

Marge Magner Internship Honoraria (2009)
SHRM HR Internship Scholarship (2009)
Brooklyn College University Scholarship (2008)

Conference Presentations

Fridman, I., Fagerlin, A., Scherer, L., Scherr, K., Kanze, D., Ubel, P.A., (2019). Asking patients to live or not to die: examining physician-patients conversations using automated text analysis. Presentation at Society for Personality and Social Psychology. Health Preconference. Portland, OR

Fridman, I., Tsvetkova, E., & Higgins, E. T. (2015). Shared decision making: framing of advice influences choice evaluation. Symposium Presentation at Society for Personality and Social Psychology. Long Beach, CA. Organized Symposium

Fridman, I., Komissarouk, S., & Higgins, E. T. (2016). Who wants to share medical decisions?: Moderation effect of regulatory mode. Symposium Presentation at Association of Psychological Science. Chicago, LA. Organized Symposium

Fridman, I., Scherr, K., Glare, P., Higgins, E. T. (2016) Using a non-fit message helps to de-intensify negative reactions to tough advice. Academy of Management Conference. Anaheim, CA

Fridman, I., & Crum, A., Mor, S., & Akinola, M. (2015). The adaptive role of cortisol responses in women’s salary negotiations. Academy of Management Conference. Vancouver, Canada

Fridman, I., Mason, M & Iyengar, S. (2013). About bias: Affective forecasting motivates disease
preventive behavior. Transatlantic Doctoral Conference, London, England.