Curriculum Vitae

Academic Positions


Duke University, Fuqua Business School

Postdoctoral Researcher                                                                                                             


Duke University, Population Health                                                        

Postdoctoral Researcher                                                                                                             

  • Supported by NIH The Mathematics of Breast Cancer Overtreatment: Improving Treatment Choice through Effective Communication of Personalized Cancer Risk (Marc Ryser, PI) 


Memorial Sloan Kettering Cancer Center




2017  Columbia Business School,  PhD,

Management, Organizational Behavior

Dissertation: When Advising a Negative Option, De-intensifying Negative Reactions with a Non-Fit Message Can Help.

Thesis committee: E.Tory Higgins, Joel Brockner, Malia Mason, Michael Slepian, Paul Glare

2013  Columbia Business School, MPhil,

Management, Organizational Behavior

2010  Brooklyn College, City University of New York, M.A.   
Industrial and Organizational Psychology (GPA 4.0)

Graduate School Dean’s List

2003  ST. Petersburg State University of Means of Communication, Saint-Petersburg, Russia, M.A., B.A.

Construction Engineering, with honors (GPA 4.0)
Thesis: Shallow Depth Transfer Subway Station.



Fridman, I., Ubel, P.A., Blumenthal-Barby, J.,  England, C., Currier, J.S., Eyal, N., Freedberg, K.A.,  Halpern, S.D., Kelley, C., Kuritzkes, D.R., Le, C.N., Lennox, J.L., Pollak, K.I., Zikmund-Fisher, B.J., Scherr, K.A. (2020). “Cure” versus “Clinical Remission”: The impact of a medication description on the willingness of people living with HIV to take a medication. AIDS & Behavior.

Fridman, I., Fagerlin, A, Kahn, V., Ubel P.A.(R&R)  Evaluation of numerical information in clinical encounters and its influence on how patients understand their risks: a quantitative approach to the analysis of transcribed clinical consultations. Health Psychology 

Fridman, I., Fagerlin, A., Scherr, K, Kanze, D., Scherer, L., Ubel, P. A. (R&R) Deciding to Live or Not to Die: A Linguistic Examination of Information Framing In Physician-Patient Conversations. Medical Decision Making

Brockner, J., Wiesenfeld, B. M. & Fridman, I., (in press). How Prominent Features of Organizational Life Inform Principles of Social Psychology. Van Lange, P. A. M., Higgins, E. T., & Kruglanski, A. W. (Eds). Social psychology: Handbook of basic principles. Third Edition. New York: Guilford.

Fridman I., Ubel, A.P, Higgins, E.T. (2018). Eye-Tracking Evidence Shows that Non-Fit Messaging Impacts Attention, Attitudes and Choice. PloS One,


Fridman, I., Hart, J. L., Yadav, K. N., & Higgins, E. T. (2018). Perspectives on using decision-making nudges in physician-patient communications. PloS One, 13(9),


Fridman, I., Glare, P. A., Stabler, S., Epstein, A. S., Wiesenthal, A., Leblanc, T. W., & Higgins, E. T. (2018). Information Framing Reduces Initial Negative Attitudes in Cancer Patients’ Decisions about Hospice Care. Journal of Pain and Symptom Management. doi: 10.1016/j.jpainsymman.2018.02.010

Fridman, I & Higgins, E. T.  (2017). Regulatory Focus Theory and Health Communications. In Ed. Parrott, R.L., Research Encyclopedia of Health and Risk Message. Oxford Press


Glare, P., Fridman, I., & Ashton-James, C. E. (2018). Choose Your Words Wisely: The Impact of Message Framing on Patients' Responses to Treatment Advice. International Review of Neurobiology, 139, 159-190.

Fridman, I., Scherr, K., Glare, P., Higgins, E. T. (2016). Using a non-fit message helps to de-intensify negative reactions to tough advice. Personality and Social Psychology Bulletin. 42(8):1025-44. doi: 10.1177/0146167216649931


Scherr, K. A., Fagerlin, A., Williamson, L. D., Davis, J. K., Fridman, I., & Ubel, P. A. (2016). The physician recommendation coding system (PhyReCS): A reliable and valid method to quantify the strength of physician recommendations during clinical encounters. Medical Decision Making doi: 10.1177/0272989X16654692.


Akinola, M., Fridman, I., Mor, S., & Morris, W. M. & Crum, A. (2016). The adaptive role of elevated cortisol in negotiation outcomes. Plos One, 11(12),


Fridman, I., Epstein, A., Higgins, E. T. (2015). Appropriate use of psychology in patient-physician communication: Influencing Wisely. Journal of American Medical Association Oncology, 1(6), 725-726. doi:10.1001/jamaoncol.2015.0980.


Fridman, I., Epstein, A., Higgins, E. T. (2015). Appropriate use of psychology in patient-physician communication: Influencing Wisely. Journal of American Medical Association Oncology, (Letter in response to a comment).


Work in Progress

Fridman, I., Kumaresan, V., Vijendra., P., Seshadri,P., Garland, S., Kim, G., Fagerlin, A., Ubel, P. A., Marc D. Ryser.From a Clinical Consultation to a Patient Choice: A Machine Learning Approach to Understanding Treatment Choice in Low-Risk Prostate Cancer Patients


Fridman, I., Ubel, P.A., Scherer L., Non-Gain and Non-Losses: an Elicitation of Preferences for Alternative Options.

Fridman, I., Glare, P. A., Cross. S H., Epstein, A. S., & Higgins, E. T. (working paper) Patients’ Perspectives on Physician Communication about Discontinuing Cancer Treatment: Patients’ Decisions and Influential Factors.

Wong, C.A, Hakimi, S., Madanay, F., Fridman, I,  Ford, C., Patel, M., Ubel P.A. A Developmental Window of Opportunity to Apply Behavioral Economics for Improving AYA Health

Fridman I, Brockner, J, Liu, Z., Feldman, S. Higgins, E.T. (working paper) Separating the effects of person-environment fit and non-fit: Making undesirable situations less undesirable by fomenting non-fit conditions.


Fridman, I., Larrick, R. What I Saw - What I Know: How Do We Use Probabilistic Information in Our Decision-Making?


Grants and Scholarships



  • Marge Magner Internship Honoraria (2009)  

  • SHRM HR Internship Scholarship (2009)

  • Brooklyn College University Scholarship (2008)


Conference Presentations

Fridman, I., Fagerlin, A., Scherer, L., Scherr, K., Kanze, D., Ubel, P.A., (2019). Asking patients to live or not to die: examining physician-patients conversations using automated text analysis.  Presentation at Society for Personality and Social Psychology. Health Preconference. Portland, OR


Fridman, I., Tsvetkova, E., & Higgins, E. T. (2015). Shared decision making: framing of advice influences choice evaluation. Symposium Presentation at Society for Personality and Social Psychology. Long Beach, CA. Organized Symposium


Fridman, I., Komissarouk, S., & Higgins, E. T. (2016). Who wants to share medical decisions?: Moderation effect of regulatory mode. Symposium Presentation at Association of Psychological Science. Chicago, LA. Organized Symposium

Fridman, I., Scherr, K., Glare, P., Higgins, E. T. (2016) Using a non-fit message helps to de-intensify negative reactions to tough advice. Academy of Management Conference. Anaheim, CA


Fridman, I., & Crum, A., Mor, S., & Akinola, M. (2015). The adaptive role of cortisol responses in women’s salary negotiations. Academy of Management Conference. Vancouver, Canada


Fridman, I., Mason, M & Iyengar, S. (2013). About bias: Affective forecasting motivates disease
preventive behavior. Transatlantic Doctoral Conference, London, England.